Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
Google said the home pages of its globally-popular video-sharing website YouTube have become hot venues for display ads.
Google has been masterful at pumping revenue out of "pay-per-click" link advertising paired with results of Internet searches.
An unrelenting boom in video, television and film being delivered online offers opportunity to make cash by weaving in advertising targeted to the interests of viewers.
Google executives said that ad-targeting technology from DoubleClick, which it bought in 2007 for 3.1 billion dollars, is at the core of its online display advertising strategy.
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