Wednesday, January 06, 2010

CES 2010 Flashpoints: The platforms for the next decade in electronics

Every year, the Consumer Electronics Show is a gauge of the directions in which platforms are moving, a barometer of the evolution of functionality. In no doubt, we see ample of tidy toys, many of which wind up either being for kids or making us feel like kids. And definitely, we hear ample of slackly coupled metaphors that play to our need to be excited, like how a certain device unleashes connectivity or harnesses the power of disruption -- phrases that read like they were assembled using that word game you play with refrigerator magnets. The devices, known as tablet computers, have screens of between 7in and 10in in size, and dissimilar traditional laptops, they use an on-screen "virtual" keyboard, like that used by Apple's iPhone, rather than a physical keyboard.

From March Apple is likely to open its own tablet computer, alleged to be named the iSlate and competitor computer makers are thought to be keen to expose their designs ahead of any Apple press conference.

Freescale, A US company, has shown off a archetype device that could be used by other electronics manufacturers to create advanced tablet computers that will cost less than $200. The 7in touch-screen tablet turns on quickly and connects instantly to the internet via Wi-Fi or the mobile phone network, and provides a full day of battery life.

Dozens of other manufacturers will also use the Consumer Electronics Show to showcase their tablet devices. Notion Ink, an Indian manufacturer, will unveil its tablet computer, which runs Google's Android operating system and features an energy-saving 10in scratch-proof touch-screen, and will allow users to watch high-definition video on the move, and to surf the internet and send emails. Dell might also launch an Android-based tablet device, while gadget fans will be hoping that Steve Ballmer, Microsoft's chief executive, uses his keynote speech on Wednesday evening to share more details about the Courier, a dual-screen tablet computer and ebook reader that Microsoft is rumoured to be working on.

"Missing link" between PCs and smartphones" Henri Richard, senior vice president of sales and marketing for Freescale, said "The PC has been stale in terms of its ability to innovate. Smartphones have been making progress, but they have limitations," he said.

Analysts at DisplaySearch expect the tablet computer market to be worth $3.5 billion by the end of the year, a significant figure for an emerging device category. "We're talking about a brand-new market," said John Jacobs, a senior analyst with DisplaySearch.

The tablet revolution is being driven by the growing ubiquity of wireless internet connections, and consumers' desire to surf the internet and watch videos on devices that are bigger than a smart phone, but smaller than a conventional laptop.

Glen Burchers, director of consumer product marketing for Freescale, said his company's tablet computer was aimed at people aged between 12 and 30, who wanted a web-friendly device with a bigger screen than a smart phone to surf sites such as Facebook and YouTube.

"The tablet is the newest category of mobile device, and we believe it has the potential to be the fastest-growing," he said. "Everyone who uses the internet finds value there."

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